We helped Greenlight, the family-first fintech company, evolve their brand identity and aid in repositioning themselves to be more relevant for modern families, especially teens. Collaborating closely with their internal brand design team, we led and consulted them in the simplification of their visual system to help establish a clearer, more confident design language. The goal was to increase cohesion, improve usability, and elevate the brand across every touchpoint.

One of the core pillars of this evolution was redefining and developing Greenlight’s evergreen photography. We focused on capturing real, relatable moments that reflect how families learn about money together and how Greenlight empowers teen's financial independence. Every detail—from casting and wardrobe to set styling and lighting—was crafted to bring a fresh, modern energy to the brand. The new imagery now drives the look and feel of Greenlight’s digital ecosystem, from social and web to product storytelling.