To launch Topo Chico’s new line of sparkling water, we were challenged with creating something non-traditional. Enter Sabores TV, a social-first internet show that is equal parts discovery, entertainment, and bite-sized refreshing fun.

We created a bold and striking visual identity inspired by our flavor offering. This expansive design system served as the look for a full 360 campaign that covered a variety of show verticals and cross platform deliverables, spreading our flavorful refreshment far and wide.