12 Days of Topo turned the season of giving into a branded moment of surprise and delight. We created a daily giveaway experience designed to reward superfans, spark brand lore, and grow Topo Chico’s social presence through refreshing & culturally relevant collaborations filled with holiday cheer.

Each day featured a new drop revealed through visually-captivating Reels, ranging from playful unboxings to gamified curtain-pulls. These were paired with interactive IG Stories that built anticipation and encouraged daily engagement through a countdown experience.

A modular system of bold color combinations, kinetic typography, and reimagined holiday cues brought the season to life in a way that felt festive, ownable, and unmistakably Topo.