On Día de los Muertos, we helped Natanael Cano, a pioneer of the Corridos Tumbados music genre, release a modern rendition of “Amor Eterno;” Juan Gabriel’s iconic anthem of remembrance. This song holds deep emotional weight in Mexican culture, often played to honor loved ones who have passed. Launching the video on this day gave the tribute even greater significance.

Styled in wardrobe inspired by Juan Gabriel’s legendary flair, Cano performed against a contemporary ofrenda set designed to bridge past and present. The result was a visual homage rooted in cultural pride, stripped of cliché, rooted in modern day Mexican culture, and created to honor the loved ones whose legacy still burns bright.